Kevin Spacey on Storytelling in Marketing

by Dan Stout


Kevin Spacey nicely summarizes the power of story in marketing communications, at an event for the Content Marketing Institute.

An engaging story delivered to the proper audience will catch fire, spreading far faster than any structured campaign. Story is how we naturally communicate, and the sooner marketing professionals learn that lesson, the better.

 


I'm Dan Stout, a joyfully collaborative storyteller who loves rocket ships, dinosaurs, and monsters that skulk through shadows.